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Projects

Stores and sites we have shipped, live in production. See the build, then the live site.

Live in production Nuxt.js · Web App 2025

Lezly Kaye · Nuxt.js

Nuxt.js rebuild of lezlykaye.co: fast, structured site for a scale strategist serving female founders, with program pages, testimonials, video embeds, and a premium editorial feel.

  • Nuxt.js
  • Vue
  • Performance
  • Coaching
Live in production Builderall · Funnels 2023

Lezly Kaye · Builderall

Builderall implementation for Lezly Kaye: service-based coaching funnels, lead magnets, program pages, and conversion paths for female founders scaling to seven figures. (Live domain later retired; visuals reconstructed from the original funnel structure.)

  • Builderall
  • Funnels
  • Lead capture
  • Coaching
Live in production Shopify Store 2025

FaceLove Cosmetics

Shopify development for FaceLove (faccelove.de): product storytelling for IronEye and Everlove mascaras, adaptive foundation sticks, and a storefront tuned for the German-speaking beauty market.

  • Shopify
  • German market
  • Beauty
  • Product storytelling
Live in production Shopify Store 2025

Smooche Cosmetics

Shopify development for Smooche: category navigation for lips, lash & brow, and bundles; bestseller merchandising; and a mobile-first experience supporting high-volume beauty SKUs.

  • Shopify
  • Beauty
  • Bundles
  • Merchandising
Live in production Shopify · Migration & Theme 2025

Maison Cosmetics US

Complete Shopify store replication for Maison Cosmetics: German catalog migrated through staging, translated to English, and launched on maisoncosmetics.com. One month after go-live, the US store recorded 36.4K sessions, 1,381 orders, $74.3K in sales, and a 3.76% conversion rate.

  • Store migration
  • Translation
  • Custom sections
  • US launch
  • 1-month results
Live in production Shopify · Theme Customization & Funnels 2025

Maison Cosmetics DE

Shopify theme customization for Maison Cosmetics Germany: custom sections, quiz-led discovery, checkout funnel work, and A/B testing. One month after the updates went live, conversion rate rose to 4.95% (+39%) and total sales reached €1.3M (+1.7%), with a more efficient path from visit to purchase.

  • Theme customization
  • Checkout funnel
  • Quiz
  • A/B testing
  • 1-month results
Live in production WordPress Development 2023

AcuHerb

WordPress development for AcuHerb: responsive design, product-focused layouts, and navigation that helps customers explore acupuncture and herbal medicine offerings.

  • WordPress
  • WooCommerce
  • Responsive
  • Health retail
Live in production Shopify · Optimization 2024

Oatopia UK

Full Shopify performance and UX audit for Oatopia: Liquid refactor, lazy loading, mobile navigation redesign, and measurable conversion gains.

  • PageSpeed
  • Liquid refactor
  • Mobile UX
  • Lazy loading