Viral beauty brand storefront: bestsellers, bundles, and category-led discovery.
+44%Bestseller CTR (Homepage rails)
+31%Bundle attach (Save badges)
+23%Mobile conversion (Routine shoppers)
+28%Collection depth (Category browse)
Project visuals
Screenshots from the build in a bento grid. Tap a tile to highlight it.
Smooche homepage
The challenge
Smooche sells trend-driven beauty products with social proof at massive scale. The storefront needed to surface viral SKUs fast, organize growing categories (lips, lash, brow, bundles), and keep the experience shoppable on mobile.
Trend velocity
Hero products change, so merchandising zones must be easy to swap.
Category growth
Lips, plumpers, serums, and bundles each need distinct browse paths.
Social proof
Review counts and badges must reinforce trust without cluttering the grid.
How we approached it
- Homepage architecture. Structured hero, bestseller rails, and shop-by-category modules for fast product discovery.
- Collection templates. Built bundle and essentials templates with save badges and variant selectors.
- Mobile polish. Tuned typography, card density, and CTA placement for thumb-first shoppers.
Key deliverables
Merchandising
- Bestseller highlights
- Category shop blocks
- Bundle save badges
Product UX
- Variant color swatches
- Review count display
- Promo ticker support
Outcomes
Trend-readyHero SKUs like Peel-off Lip Stain get prime placement without redeploys.
Organized catalogCategories scale as the product line grows.
Trust at browseSocial proof reinforces buying decisions on collection pages.
Mobile-nativeExperience matches how Smooche customers actually shop.
Stack and tools
Shopify LiquidMerchandisingCollection templatesMobile UX