German beauty storefront: IronEye mascara, adaptive foundation, and mature-audience UX.
+26%PDP conversion (Hero SKUs)
+35%Review influence (Social proof)
+22%Collection CTR (Augen / Gesicht)
+19%Mobile sales (Share of orders)
Project visuals
Screenshots from the build in a bento grid. Tap a tile to highlight it.
FaceLove homepage
The challenge
FaceLove competes in German beauty with products aimed at real routines: mascaras for mature lashes, adaptive foundation sticks, and growth serums. The site needed to communicate efficacy through reviews, collections, and clear category paths.
Audience specificity
Copy and product pages must speak to women 40+ without feeling dated.
Hero product focus
IronEye and Everlove lines need dedicated storytelling and variant clarity.
Local trust
Payment icons, shipping, and support messaging must match DACH expectations.
How we approached it
- Collection architecture. Organized Augen, Gesicht, and Lippen collections with clear browse paths.
- Product page polish. Highlighted adaptive foundation and mascara variants with review integration.
- Trust layer. Added free shipping, secure payment, and testimonial modules across key pages.
Key deliverables
Product storytelling
- Everlove mature-lash positioning
- Changing foundation stick UX
- Variant swatches
German commerce
- DACH shipping copy
- Local payment methods
- Review-driven social proof
Outcomes
Clear brand promiseLove your face. Messaging reinforced across homepage and product pages.
Hero SKU focusIronEye and foundation sticks get the narrative space they need to convert.
Market-nativeStore reads as built for Germany, not translated from another locale.
Review-led trustCustomer stories support consideration on high-consideration SKUs.
Stack and tools
Shopify LiquidGerman localizationReviewsCollection design