Modern coaching platform: Nuxt.js rebuild with performance and polish.
+41%Load performance (vs prior stack)
+29%Program CTR (Work with me)
+37%Video engagement (Testimonials)
-24%Mobile bounce (Founder traffic)
Project visuals
Screenshots from the build in a bento grid. Tap a tile to highlight it.
lezlykaye.co homepage
The challenge
After outgrowing Builderall, Lezly needed a faster, more polished site that could showcase programs like the Million Dollar Audit, Foundations, and Limitless, with video testimonials and editorial typography that match a premium coaching brand.
Performance ceiling
Previous platform could not deliver the speed or layout control expected at this price point.
Rich media
Video testimonials and long-form copy need structured, responsive sections.
Offer clarity
Five distinct programs require scannable comparison without overwhelming visitors.
How we approached it
- Nuxt architecture. Built a Vue/Nuxt site with component-based sections for hero, programs, testimonials, and CTAs.
- Content modeling. Structured program tiers, stats ($30M+ client results, 8× award-winning), and founder story modules.
- Performance & polish. Optimized loading, responsive typography, and video embed patterns for mobile founders.
Key deliverables
Program system
- $10K in 10 Weeks
- Million Dollar Audit
- Foundations
- Limitless
Modern front-end
- Nuxt.js components
- Video testimonials
- Editorial layout system
Outcomes
Premium presenceSite matches the positioning of a strategist serving $500K to $1M+ founders.
Faster experienceNuxt delivers snappy navigation compared to the previous funnel builder.
Scalable sectionsComponent architecture supports new programs and case studies.
Mobile-first leadersFounders browsing between meetings get a clean, readable experience.
Stack and tools
Nuxt.jsVueSSR/SSGResponsive designVideo embeds