French wallpaper storefront: custom product page for made-to-measure orders.
+41%Configured orders (Complete data)
+19%PDP conversion (FR storefront)
-44%Cart errors (Invalid inputs)
+26%Mobile orders (Form completions)
Project visuals
Screenshots from the build in a bento grid. Tap a tile to highlight it.
Le Papier Peint homepage
The challenge
Le Papier Peint sells made-to-measure wallpaper in France. The product page had to guide customers through dimensions, material choices, and pricing (in French) while capturing data their production workflow depends on.
Complex SKUs
Wallpaper orders need dimensions and variants beyond standard Shopify product fields.
Locale expectations
French shoppers expect clear copy, metric measurements, and trustworthy checkout flows.
Production handoff
Order data must arrive complete so the print team can work without back-and-forth.
How we approached it
- UX discovery. Mapped customer journey from pattern browse to dimension entry with static mockups and requirement docs.
- Product page build. Implemented measurement inputs, pricing logic, and variant presentation tailored to wallpaper ordering.
- Validation & QA. Tested edge cases across devices to ensure properties persist through cart and checkout.
Key deliverables
Made-to-measure UX
- Dimension inputs
- Pricing calculator
- Material variants
French storefront
- Localized copy structure
- Metric-friendly layout
- Mobile-responsive forms
Outcomes
Clear ordering pathCustomers understand what to enter and what they are buying.
Fewer support ticketsValidation and help text reduce incomplete or incorrect orders.
Production-ready dataLine items carry the details fulfillment needs.
Brand-appropriate UXExperience fits a premium French wallpaper retailer.
Stack and tools
Shopify LiquidJavaScriptLine item propertiesUX designFrench localization