Upsell funnel engineering that lifts average order value.
+34%AOV (Upsell attaches)
27%Upsell take rate (Accepted offers)
+12%Checkout conversion (Funnel kept clean)
+18%Repeat attach (Bundle paths)
Project visuals
Screenshots from the build in a bento grid. Tap a tile to highlight it.
Essence Herbs homepage
The challenge
Essence Herbs had strong products but was leaving revenue on the table. Customers often bought single items when complementary products would have been a natural add-on. The store needed a funnel that felt helpful, not pushy.
Single-item carts
Shoppers completed purchases without seeing relevant add-ons.
Generic upsells
Off-the-shelf apps did not match product relationships or brand tone.
Checkout friction
Any upsell flow had to stay fast and mobile-friendly.
How we approached it
- Funnel mapping. Identified complementary product paths and the right moments to surface them in the journey.
- Flow implementation. Built tailored upsell screens and checkout enhancements highlighting related items.
- Design polish. Kept the experience clean and responsive so conversions were not sacrificed for AOV.
Key deliverables
Upsell architecture
- Custom product flows
- Complementary item logic
- Checkout touchpoints
Conversion-safe UX
- Mobile-responsive layouts
- Minimal friction
- Brand-aligned copy zones
Outcomes
Higher AOVCustomers add complementary products more consistently.
Better journeyUpsells appear at logical moments instead of random popups.
Maintained trustExperience stays clean, with no aggressive or broken funnel steps.
Scalable logicFlow can adapt as the catalog grows.
Stack and tools
Shopify LiquidJavaScriptUpsell logicCheckout customization