Business coaching site: funnels, lead capture, and program positioning on Builderall.
+48%Opt-in rate (Blueprint funnel)
+32%Application starts (Program CTAs)
+21%Lead quality (Qualified submits)
4×Page publish speed (Campaign launches)
Project visuals
Screenshots from the build in a bento grid. Tap a tile to highlight it.
Builderall coaching homepage funnel (reconstructed)
The challenge
Lezly Kaye needed a marketing site that could capture leads, explain multiple coaching programs, and move founders from curiosity to application without the overhead of a custom dev stack for every campaign.
Offer complexity
Multiple programs (Audit, Foundations, Limitless), each need distinct pages and CTAs.
Lead magnets
$500K Freedom Blueprint and similar assets require reliable capture flows.
Speed to publish
Marketing pages need to ship quickly when launches or events are scheduled.
How we approached it
- Site architecture. Mapped program hierarchy, case study sections, and primary conversion paths.
- Funnel build. Implemented Builderall pages for lead magnets, workshop promos, and program applications.
- Brand alignment. Applied Lezly's voice (calm leadership, structure over hustle) across layouts and CTAs.
Key deliverables
Funnel pages
- $500K Blueprint capture
- Program tier pages
- Testimonial sections
Builderall stack
- Drag-and-drop layouts
- Form integrations
- Fast campaign deploys
Outcomes
Clear program pathsVisitors understand which offer fits their stage.
Reliable lead captureBlueprint and workshop funnels collect contacts without custom code.
Launch agilityNew pages and promos ship on marketing timelines.
Foundation for Nuxt rebuildContent and offer structure informed the later lezlykaye.co upgrade.
Stack and tools
BuilderallFunnel designLead captureCopy structureCoaching UX