One month after replication and launch: a new market online and selling.
$74.3KTotal sales in month one
1,381Orders after launch
3.76%Conversion rate
+244%Conversion vs pre-launch baseline
Project visuals
Screenshots from the build in a bento grid. Tap a tile to highlight it.
Maison Cosmetics US homepage
The challenge
Maison had a live German store with products, videos, collections, and internal links all working together. They needed it replicated into a new Shopify account, translated to English, and launched for the US market without losing assets or breaking SEO.
No native transfer
Shopify does not offer one-click cross-account migration with videos and links intact.
Translation risk
Theme content mixes text with formatting code. Naive translation breaks layouts.
Go-live pressure
The US launch could not afford missing products, broken videos, or 404s.
How we approached it
- Staging migration. Transferred products, images, videos, collections, pages, and redirects to a staging store with custom tooling.
- English translation. Translated theme content from German to English while preserving formatting and structure.
- Live launch and first-month review. Ran the migration pipeline to the final account on maisoncosmetics.com, verified the catalog, then tracked the first month of traffic, orders, sales, and conversion against the pre-launch baseline.
Key deliverables
Migration pipeline
- Automated product transfer
- Video re-upload handling
- Redirect mapping
Custom theme sections
- Sticky product storytelling
- Video testimonials
- Ingredient showcase
- Before/after blocks
Outcomes
$74.3K sales in month oneWithin the first month after replication and launch, the US store generated $74.3K in total sales from 1,381 orders.
36.4K sessions, live marketTraffic ramped to 36.4K sessions as the English storefront went live, a step-change versus the pre-launch baseline.
3.76% conversion (+244%)Conversion rate landed at 3.76%, up 244% against the prior baseline, showing the replicated theme and English UX were ready to sell on day one.
Catalog intact at launchProducts, media, and custom sections arrived complete, so paid and organic traffic hit a store that could convert instead of a soft launch with missing pieces.
Stack and tools
ShopifyNode.js toolingTranslation automationCustom Liquid sectionsMigration QAAnalytics